Short Time Frame
RIARD Systems, LLC is planning a rapid rollout for the Roadway Warning System.
RIARD will develop the technology for the product. By entering into technology
licensing and joint venture relationships with strategic manufacturing and
distribution partners, full-scale production and sales will be reached by
2006/2007. Profitability will be attained by year 3.
RIARD Systems, LLC requires funding of $2 million. These funds will be used for
the continuation of development and pre-production prototyping of the product, and
the purchase of demonstration-related hardware.
With investment capital of $2 million, RIARD Systems, LLC projects a cumulative
profit potential of between $5.7 and $57.3 billion to be proportioned between RIARD
and its strategic partners. Given the firm's current assumption that it will
receive 50% of all partnership profits, RIARD Systems, LLC expects to receive
between $2.86 and $28.6 billion in profits before taxes. These financials are
based on the current number of registered vehicles in the United States.
Market
The primary target market for RIARD Systems, LLC can be defined as all vehicle
owners and operators in the United States. At the end of 2002, over 229 million
vehicles were registered in the U.S. Considering the several million new vehicle
registrations added every year and the 150 million registered vehicles outside the
United States, the potential market for the Roadway Warning System is staggering.
With market penetration of only 10%, cumulative profits before taxes are projected
to reach $5.7 billion. Ultimately, penetration levels may approach 100% if RIARD
is successful in its goal of seeing the Roadway Warning System made a legislatively
required component in all new vehicles sold in the United States. In the absence of
legislation, we believe that the penetration rate will reach 65%, driven by the
support and advocacy of the automotive insurance industry and Federal Highway
Administration officials.
RIARD Systems, LLC and its licensed partners will utilize a wide variety of
marketing strategies to broadcast its message. These strategies will primarily
focus on raising awareness of the Roadway Warning System within the target market.
Secondarily, marketing strategies will be applied to establishing the required
sales, distribution, and communications partnerships. RIARD Systems, LLC and
strategic partners will use public relations campaigns, lobbying, printed
brochures, direct mail, press releases, print media advertising, its web site,
and web conferences to market its product.
Capital Requirement of $2 million
RIARD Systems, LLC has developed a detailed plan to accomplish its goals with a
capital requirement of $2 million. Using conservative estimates, the expected
return on investment is extremely favorable. Contact us for more information
about investing with RIARD Systems, LLC.
